Dr. Cialdini's 7 Principles of Persuasion, written in his famous book "Influence" are natural laws of human behavior. We are all influenced by the principles of persuasion, even if we never read the book.
This book and the courses by The Cialdini Institute make you aware of human behavior and teach you how to communicate online, in social media, on your web pages, on your funnels, in your webinars, on your VSLs, in your email sequences, on your phone conversations, in one on one conversations with your prospects, clients, staff, vendors and even in your personal life.
If you do business with humans, shouldn't you invest in learning the human operating system? Will it help you in your business if you know what turns them on and what is off putting to them?
If ALL humans follow the SAME operating system for deciding whether or not to work with you, shouldn't you LEARN this operating system? Dr. Cialdini changed my life by teaching THIS to me!
The 7 Principles of Persuasion are:
1. Reciprocity
2. Liking
3. Unity
4. Social Proof
5. Authority
6. Consistency
7. Scarcity
