A CEO does only THREE things
in marketing:

This interactive 12-page document has THREE calculators.

On the Revenue Economics page you can compute your top line revenues (how much revenues you will generate, how much revenues you want to generate, How much revenue you are likely to lose to competition/attrition), divide the difference by your average lifetime value of your client/patient and you will have your GROWTH GOALS in Net New Revenue Dollars and Net New Relationships. The Conversion Calculator will help you calculate how many appointments you need to schedule and how many new leads you need to generate.

Once you know your numbers (as Dan Kennedy calls it your 'money math') you are ready to create a plan for acquiring marketing assets and implementing marketing activities. On the Marketing Activity Planner you will list  WHAT you want to acquire/implement, WHEN you will get to it (next 12 days, this quarter, this year, someday) and WHO will do the work (in house, hire/manage multiple vendors, let an agency like eLaunchers turnkey everything).

Now that you know what you want, when you want it and who will do everything, the Budget Worksheet helps you allocate funds to each marketing cost center for one time and recurring investments. The calculator will help you keep track of your annual top line budget, annual spend on each cost center and required cash for each month to fund the planned acquisition of marketing assets and implementation of marketing activities.