Keap has its own internal landing pages/funnel-building tool that is included in the software at no charge.
This means you have very powerful software that can build headline-driven opt-in pages, sales pages, upsell offers, and other funnel pages inside Keap, without needing to integrate Keap to other landing page building software.
Strategies and so on are a direct outgrowth of Dan Kennedy’s Direct Response Marketing teachings.
In other words, Keap is a turnkey locked and loaded, user-friendly tech platform IDEAL to deliver Dan Kennedy-style direct response marketing messages, follow up, and make sales. Keap is MY tool of choice for implementing Dan Kennedy's Magnetic Marketing concepts.